Web browsers used to be so simple. You turn on your computer and use the browser that came installed on the computer. Next, we had the choice of installing different browsers. Some were faster. Some offered better security. And some offered add-ons or extensions to enhance our browsing experience. And then they all learned how to monetize our browsing habits.
Did you search for “kid’s bike” using Google search? Hmm, check out that bicycle ad that now appears in Gmail. And why is there a Schwinn advertisement in your Facebook feed? How did a BMX ad appear in the middle of that editorial on USA Today? Seriously, a bike rack ad on the Weather Channel’s site?
Your browsers are watching you. They track your digital movements and share them. Your habits are being monitored, collected and sold.
Why is this happening?
Marketing is an expensive industry. Companies would love to know how you think, and what would make you buy their product. Not only do they want you to know what you would buy, but when you would like to buy it and how often you’d buy similar products. They want macro trends as well- are bicycle searches more prevalent for women ages 35-44 or men ages 25-34. And how many of these bicycle searches come from people who have looked at running shoes in the past 6 months? Are bike searches more common for people looking to buy a home or rent?
This data is a goldmine. Search engines and web browsers can take your information and create a digital profile, and sell it to marketers. Marketers then have better insight into how, when and why you may purchase a certain item.
Can I stop this from happening?
Sure. Throw away your smart phone and don’t use the Internet. You should be in good shape. From a practical standpoint, you cannot stop this from happening. However, you can limit the rampant collection of your personal data. Here are some ways that you can limit your digital footprint:
- Follow these 7 Simple Steps from Robert Epstein
- Suggestions on how to keep your kids safe online, if children access the Internet at your house
- Learn how Europe is taking the lead in limiting individual data collection
Contact us for help
If these topics seem intimidating or confusing, contact us for help. We can install software and take other security measures to make sure share your private data as infrequently as possible.